Black Friday and Cyber Monday influencer partnerships, briefed in five minutes
Good Answer represents 19 Australian creators whose audiences shop the sales. Tell us who you are trying to reach and what you need made, and we will come back with a shortlist, rates and a plan for the four days that matter most in the retail calendar.
Brief us by 16 October See the creatorsWhy creators belong in a Black Friday campaign
Black Friday and Cyber Monday are now the largest shopping event in Australia, and the brands that do well are the ones that were already in the feed in the weeks beforehand. A creator partnership does two jobs across that window. Before the sale, her content introduces the product to an audience that trusts her and gives them a reason to save it, wishlist it or sign up for early access. During the sale, the same audience sees a familiar face pointing at a deal instead of another discount banner from a brand they have never bought from.
Influencer marketing for BFCM works best when it is briefed around an audience rather than a follower count. Every creator on our roster reports her audience age, gender and location each month through our portal, so a brand can choose the women it needs to reach and see the numbers behind that choice before anything is booked.
What you can brief
Most brands brief a content package rather than a single post, and we shape it around your channel plan. Instagram Reels, Stories and carousels, TikTok videos, LTK for shoppable fashion and home, and UGC content you run on your own channels or in paid media without the creator posting at all.
Partnership ads are the most common add-on for a sale period. The creator's post is boosted from your ad account with her name on it, which lets you scale the content to a lookalike audience while the organic post is still doing its job. We handle the permissions, usage rights and paid media terms as part of the same agreement.
Every campaign runs through one brief, one contract and one invoice, whether you book one creator or six, with a campaign report at the end.
How briefing works
Tell us the audience and the goal
Five questions on the form below: who you need to reach, what you want them to do, what you would like made, budget range and dates. Two minutes if you already know, five if you want to think.
We shortlist, or you pick
The form suggests creators whose audiences fit your answers straight away. Tick the ones you want, add anyone from the roster, or leave it to us and we will come back with a shortlist and rates within one business day.
Book, brief, go live
You confirm the package, we contract the creators and manage timelines, content approvals, usage and reporting. Your side is the product, the offer and sign-off.
The creators and who they reach
Audience data below is the latest monthly import from each creator's Instagram (TikTok where Instagram data is not available). Use the filters to narrow by the audience you need for Black Friday, then tick anyone you want included in your brief.
Brief us for Black Friday
Answer what you can. The suggestions update as you go, and anyone you ticked in the roster above is already included.
Questions brand and marketing managers ask us
When do we need to brief by?
Friday 16 October 2026 for pre-sale content to land in early November. Creators need product in hand, a shoot window and approval time. Briefs after that date can still run, usually as sale-week content only.
What does an influencer partnership cost for BFCM?
Rates are shared as part of the conversation, once we know the audience, the deliverables and the usage you need, because the same creator is priced differently for a single Reel than for a package with partnership ads and usage rights. Tick the creators you are interested in above, send the brief, and rates come back with the shortlist within one business day.
Can we run the content in our own ads?
Yes. Usage rights and paid media terms are agreed up front as part of the contract, whether that is UGC for your channels or partnership ads run from your account with the creator's name attached.
Do you have results from previous campaigns?
Every campaign we run is reported on. Partnership ad case studies are available per creator on request through our Partnership Ads page.
Can we work with more than one creator?
Most BFCM campaigns do. One brief and one agreement covers the group, and we coordinate the timing so the content lands in a sequence rather than all at once.